ELECTRONIC MEDIA – THEY ALWAYS WANT THE PUBLIC (PEOPLE) TO SEE THEIR PROGRAMME – BUT THEY NEVER WANT THE SAME PUBLIC (PEOPLE) HOW TO SAFEGUARD THEMSELVES WHEN PROBLEM ARISES.
WITHOUT PUBLIC, ELECTRONIC MEDIA NEVER SURVIVES - BUT THE MEDIA NEGLECTS THE SAME PUBLIC WITHOUT GIVING THEM PROPER SUGGESTION.
FOR EXAMPLE THE MEDIA EXHIBITS THE INCIDENT TAKEN PLACE UNDER THE CAPTION “CRIME NEWS” OR ON SOME OTHER CAPTION BY CREATING SOME CHARACTERS ABOUT THE INCIDENT TOOK PLACE.
IS IT NOT THE RESPONSIBILITY OF THE MEDIA IN CONTINUATION OF THE SAID INCIDENT ALSO TO INFORM THE PUBLIC WHY SUCH INCIDENT IS TAKING PLACE AND HOW TO SOLVE SUCH SITUATION, WHY BECAUSE EARLIER THE PUBLIC USED TO READ BOOKS AND GAIN KNOWLEDGE WHEREAS THE ELECTRONIC MEDIA IS TAKING A MAJOR ROLE IN IMPROVING THE STANDARDS OF THE PUBLIC IN AVOIDING/ESCAPING SUCH TYPE OF INCIDENTS.
PERHAPS MEDIA IS APPREHENDING THAT IN CASE THE PUBLIC ARE AWARE OF SUCH SOLUTIONS AND AVOID SUCH TYPE OF FUTURE PROBLEMS, THE MEDIA CAN NOT CONTINUE THE PROGRAMME CONTINUOUSLY IN FUTURE.
MEDIA HAS BECOME FOR ITS GROWTH NOT FOR PUBLIC HELP.